Your brand, your product line, your range
Would you like to offer products under your own brand? Then it involves more than simply adding a logo to packaging. Private label gives you the opportunity to include a product or product group recognisably within your own range, with a specification and presentation that match your brand.
Loenhout supports business customers in developing and bringing private-label products to market. From a first own-brand product to a broader range for webshops, retail, wholesale or the specialist trade.
Private label is more than printing
With private label, the product itself takes centre stage. You choose which products you wish to offer under your own brand, who they are intended for and how they will be presented within your range.
This means looking beyond the exterior alone. Consider the product type, specification, packaging, labels, outer cartons, your own item numbers and the practical route to delivery.
The result is a product line that is not only recognisable, but also fits logically with your sales, stock management and distribution.
What Loenhout can arrange for you
Product selection and specification
Together, we determine which product suits your target group, application and sales channel. This may be an existing product from the range, or a product group assembled to specification for your brand.
Consider the required specification, dimensions, material, colour, pack size and application.
Branded packaging and product information
Your product becomes recognisable through packaging that suits your brand. This can include labels, product packaging, outer cartons, tape cores, product information and presentation for retail, webshops or wholesale.
The aim is a consistent appearance that fits with the rest of your range.
Your own SKUs and range development
A private-label product must also fit practically within your administration, stock management and sales channels. A product line can therefore be structured with your own SKUs, product variants, packaging formats and a logical item structure.
You can start on a small scale with one product and expand later with additional versions or product groups.
Sourcing, coordination and delivery
Loenhout supports the practical side of a private-label project: product selection, sourcing, packaging, coordination and delivery.
This means you do not need to deal separately with multiple manufacturers, packers and suppliers. You remain in control of your brand and product range, while Loenhout helps to organise the implementation in a practical and manageable way.
For more than tape
Private label is not limited to one type of product. Loenhout can support the development of product lines in self-adhesive tapes, packaging products and wall and floor protection.
For example:
- Tape under your own brand
- Protection products for walls, floors and furniture
- Functional products for shipping, storage and distribution
- Additional products for retail, the specialist trade, wholesale or e-commerce.
The possibilities depend on the product, the required specification, the purchase volume and the way in which you intend to sell the range.
Start with one product and grow into your own range
A private-label project does not have to start on a large scale. You can begin with one clearly defined product that suits your brand and target group. The range can then be expanded step by step with additional versions, formats or product groups.
